Motivation/inspiration:
As a meal kit service user, I noticed there are so many design opportunities along the way. As a result I explore those possibilities through different method and trying to create an improved solution for big households.
Year:
2022
Duration:
4 months
Type:
Mobile App
Role:
Individual Project
Problem statement:
In a big household, meal planning can be time-consuming and complicated because of different dietary needs.
The average American family in 2021 consisted of 3.13 persons.
The number of Americans who followed a specific eating pattern or diet at any time in the past year was 39%.
In the U.S. about 32 million people have food allergies, which is 26 million (10.8%) adults and 5.6 million (7.6%) children.
17% of Americans (40 millions) have subscribed to a meal kit delivery service before.
Digital Solution
An app that provides family meal kit delivery service, takes your whole family’s dietary needs into consideration.
By setting up family profile, Famealy are able to make personalized recommendation, reduce planning time, food waste, and meet individual’s needs at the same time.
Main Features
01
Allow people to set up diet needs and food preferences, provide group ID for other family members to scan and join the household.
02
Provide personalized recipes recommendations and more specific filters for browsing.
03
Different diet versions for the same recipe and complete freedom for users to modify all ingredients according to their needs.
04
Each member of the family can choose meals individually and put them into the collective cart, host will check out as a group.
05
Check delivered meal kits in collective weekly meal plan, it also provides quick access to cooking instruction.
Primary Research
Understanding our target user's needs and behavior through guerrilla research.
Method:
Interviews
Number:
5 households
Group:
Families, college roommates
Insights:
"People in the same household might have different dietary needs or allergies"
"The caregiver may have no time to go to physical store for grocery"
"Food waste is always a big problem while preparing and cooking meals"
"Existing meal kit service are not suitable for big household with multiple members"
Interview Quotes:
"I always cook and eat together with my roommate, he can only have chicken as protein, it causes a lot troubles"
"I cannot leave my child alone at home and taking them with me to grocery shopping is too much work"
"It's always hard for me to control the meal portion while shopping and cooking, it wastes a lot of food and money"
"I tried a lot meal kit services, but most of them only provide around 10 meals per week, I have 4 members in the household and it's not enough at all"
Persona
Identifying specific use cases through personas helps us better scope our service.
Competitor Analyze
Getting to know our competitors help us get a better idea of the design opportunities.
User Journey
By outlining the current journey of using meal kit service, I get to know what user feel about the services and what hasn't been fulfilled.
Design Opportunity
-
More detailed family diets and preferences profile.
-
Collective cart for group order of the entire household.
-
Various recipes for different types of eater.
-
Healthy meals designed by professional and clear nutrition information.
-
Online grocery shopping and delivery by door.
-
Different diet versions of same recipe make cooking easier.
Site Map
Based on my research, I defined my value proposition and outlined the main features to define the scope of this project. I created an information architecture that gave clarity to the user flow.
How Might We Iterations
By exploring How Might We of my main features, I got a better understanding of which solution serves the problems better.
HMW make family ordering convenient for every member of the family with different dietary preferences?
Give user the freedom to choose and fill in, able to document all information more specifically
Too general, not able to present all kind of genres, hard to identity user's allergy and preferences detail
Not able to include all cooking ingredients otherwise the survey will be too long, not accurate.
App Promotion Video
Identity Design
Logo
+
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=
Delivery boxes
Fresh lemon
Logo
Font
EXOTIC 350 BOLD
Color Palette
#FABC2E
#589943
#8AB660
#FFFFFF
#000000
System
Add to cart
Dairy
Dairy
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*()
Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*()
Interactive Prototype
Take Aways
This project has focused on UX research and iteration exploration through different methods.
-
By using the How Might We method, wire framing becomes much easier than normal brainstorming since each page has a specific goal which makes the process simple and straight forward.
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Guerrilla Research was used to collecting surveys and usually need around 20 interviewees for inputs. During the process, I found that if the survey questions and flow was set correctly, we can get detailed & complete information from around 10 interviewees. Specific pain points & needs can be identified easily.
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User journey is a very useful tool in order to filling in those gaps we didn't realized after interviews. Only putting our user into the actual scenario, we can identify those blind spots.