Year
2022
Duration
3 month
Class
Communication Design 5
Project Overview
Brand Redesign
Intro
Who Are We?
What Do We Believe?
Brand Narratives
Original Identity
Who Are We?
Whole family Wellness is a family clinic that dedicated to provide a one-stop modern wellness solution for your kid.
We believe that a healthy kid is the key to a happy family. We care for children illness to behavioral problems by creating a comfortable healing environment, partnered with customized treatment. Together we can help your family thrive to the fullest potential!
What Do We Believe?
Innovative
We designed this one-stop service, including the whole family within the treatment
Professional
We believe being professional is the key to build trust and solve problems
Educational
We provide assistant, knowledge and classes
Optimistic
We create a healthy environment that filled with hopes of wellness and health
Patient-centered
We provide customized services, unique and suitable just for your kid
Attentive
We pay close attention to every detail along the way
Brand Narratives
Doctors, caregivers and kids, we work as ONE.
Original Identity
Logos
Website
Identity
Redesigned Logo
Logo Variations
Logo Sizes
Logo Colors
Logo Usage
Redesigned Logo
Modification of font Avant Garde Gothic, rounded its edge and adjust some letters’ details.
Replace one letter from each word with children’s wood block toy elements.
Clear Space
To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space —free of type, graphics, and other elements that might cause visual clutter—to maximize the recognition and impact of our identity.
Logo Variations
Here are our wordmark logo. These versions should be used in brown and blue only. Mostly on materials that delivering truthful messages.
Logo Minimum Size
There are no predetermined sizes for the Whole Family Wellness Media logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo.
In print the minimum size for stacked version is 1.0”, for vertical version is 1.5”. For digital uses the minimum size for the stacked verion logo is 110 pixels, for vertical version logo is 170px.
Logo Colors
The colors of the letters should either be white or blue according to background. The wood block elements can be any colors except white and blue accordingly, as long as they still stand out and visible.
Typography
Typography
General Typeface
Typography
ITC Avant Garde Gothic is our typface, we use it in three weights - Book, medium and bold.
Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent.
Friendly
Clear
Simple
Perfection
Clean
Modern
Bold
Stylish
General Typeface
ITC Avent Garde Bk
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*()
ITC Avant Garde Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*()
Graphic Style
Color Palette
Graphic Elements
Photography
Color Palette
The colors of the letters should either be white or blue according to background. The wood block elements can be any colors except white and blue accordingly, as long as they still stand out and visible.
HEX: #00B6E7
HEX: #00D1A9
HEX: #9ADD90
HEX: #FF8A65
HEX: #FFB43F
HEX: #FFD942
HEX: #42210B
HEX: #FFFFFF
Graphic Elements
Graphic elements inspirations come from the wooden block toys. All corners should be rounded and each element can be assembled into new icons/symbols.
Photography Style
Life style photography.
-
Natural and relaxed —not posed or artificial
-
Everyday and honest —something we can all relate to in real life
-
Personal and engaging —capturing emotions and intimacy.
Studio shots cut-outs.
Must be used with single color background or a single color circle. Color choice should be within the guidelines.
Design Examples
Business Communications
Visual Examples
Posters & Banners
Office Giveaways
Website Design
Accessories
Social Media Design
